In order to hold an audience, the pharmaceutical company pimps pump money into the studios to make them happy. We the viewers sit there like birds on a wire waiting for the big story. All TV news outlets use the same words and same colors (mostly red) to announce a story that is just developing, and they repeat the announcement every hour until midnight—although the story has remained the same. Within a network, say NBC (and MSNBC), the host of a show will tell you what the previous host said and show you the same footage over and over again while repeating the tag: Breaking News.
The way out of this stuckness is to have a four or five level alert system. Like hurricane categories, or degree of difficulty in diving, or grades in school. We know what a 1 to 5 level hurricane means and what we should do about it. Movies and restaurants are rated on a 5-star basis, so we have some guidance about what to see and where to eat. News could be delivered in the same way. A story about a government official ‘who can’t recall’ anything before a congressional committee is not breaking news, not even a Level 1 story. The recent false alarm in Hawaii is at least a Level 4 news story. If you were in Hawaii it would be a Level 5.
That’s not too much to ask or expect.
'I Saw It On TV'
I know it's true, oh so true
'Cause I saw it on TV